Britam Uganda and Airtel Mobile Commerce Uganda Limited, which operates Airtel Money Uganda, have today launched a strategic partnership to expand access to regulated insurance, investment and other inclusive financial solutions through mobile-first channels.
The partnership establishes a long-term platform through which Britam and Airtel Money will combine financial-services expertise, digital infrastructure, customer reach and familiar payment behaviour to make protection and investment easier to discover, understand, pay for and use.
At the centre of the collaboration is a shared ambition to help close Uganda’s protection and investment gaps. Many Ugandans actively earn, transact and support their families through mobile money, but remain exposed when accidents, illness, death or loss of income occur, and may have limited access to practical pathways for saving and investing. By meeting customers on a channel already embedded in everyday life, the partnership seeks to turn access into stronger financial resilience.
The partnership will be brought to market under the Insurance Ku Ssimu campaign platform. It is designed to reduce barriers such as distance, paperwork, limited operating hours and time away from work, while maintaining clear accountability, customer protection and the standards required of regulated financial services.
Britam brings capabilities across general insurance, life assurance and asset management. Airtel Money brings a nationwide digital payments platform, an extensive agent ecosystem and communication channels that reach customers across urban, peri-urban and rural communities. Together, the organisations will develop and distribute solutions based on demonstrated customer needs and subject to the relevant regulatory approvals.
The first live use case is Motor Third Party insurance. Airtel Money customers can dial *185*7*6*1#, enter the required vehicle details and authorise payment securely using their Airtel Money PIN. Following a successful transaction, the customer receives confirmation by SMS and can retrieve the digital Motor Third Party sticker at bit.ly/BritamThirdParty. The journey demonstrates how a regulated service can be delivered more conveniently without changing the responsibilities of the licensed insurer.
Speaking at the launch, Allan Mafabi, Managing Director, Britam Uganda, said: “This is a strategic partnership built around impact, not simply a single product. We are bringing together insurance, life assurance and investment expertise with a channel that millions of Ugandans already use. Our ambition is to make financial protection and wealth-building more accessible, and to help households and businesses become better able to withstand shocks and plan for the future.”
